Will Wildfire pull the plug on their Facebook App?
After the recent acquisition of Wildfire by Google , will Wildfire continue to run their promotional apps on Facebook? There is no clear answer as to what will happen, only time will tell. Wildfire is one of the larger promotional apps used on Facebook which would mean a large chunk of their income would be lost if there were to leave the Facebook market. However we are talking about Google which is one of Facebook competitors. I believe that Wildfire may still continue to run on Facebook due to its popularity and value however anything can happen.
From the Wildfire blog the company wrote:
“We believe that over time the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing. For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services — Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and more — and to deliver rich and satisfying experiences for their consumers. To this end, Wildfire will operate as usual, and there will be no changes to our service and support for our customers.”
Please note this is not meant to scare you from the Wildfire App but to inform you of news regarding promotional apps. If your worried about the sale of Wildfire you can always choose to use a different promotional app.